Affluent Homes of Naples serves as a sales and marketing arm to area developers and builders. We help to promote properties that we feel offer expetional value and integrity. These developers and builders have stood the test of time, and share an impeccable reputation. We are honored to showcase these affluent home and communities, and feel that you will find the home of your dreams, with first-class service, appreciation and client commitment. We will assit you from start to finish and serve as a liason to ensure that your home is the home of your dreams.
Our professional staff has first=hand experience with working with area builders and understands the construction process. Whether or not you are building a new home, or purchasing an spec or model, we can ensure it is a smooth and easy transaction and help you to facilitiate the possible transaction.
Affluent Homes' offers the following services to developer-clients:
- Onsite licensed sales specialists and experienced managers: Affluent Homes' employs only the best-of-the-best agents in the markets we serve. Each on-site salesperson represents your property professionally, and is driven to succeed. In addition, an overseeing team leader is frequently on site to ensure quality in everything we do.
- Ongoing Team Training: Affluent Homes’ team leaders are driven to train, empower, assist and motivate salespeople to meet developer goals and increase sales volume. Team leaders teach innovative sales training and closing techniques to constantly keep agents fresh and ensure they remain the best in the industry.
- Comprehensive research of competitors: Affluent Homes' is constantly monitoring competition. From incentives to print advertising, we are up to date on other developments’ marketing strategies. We pride ourselves on our ability to quickly adapt to whatever the new market terrain holds.
- In-house professional marketing team: Affluent Homes' boasts a full-time in-house advertising team, comprised of qualified and experienced marketing professionals, including creative writers, graphics designers and financial specialists. The team incorporates market research compiled by Affluent’s research team with stunning design themes to formulate a winning marketing campaign for each property. Affluent’s marketing team is experienced in working under short timelines, and as a result we are prepared for fast response times and quick turnaround. Our well-established relationships with local and national vendors translate into fast turnaround and quality assurance on published or printed materials exclusive to the property.
- Aggressive marketing plans: Affluent Homes' agents research and implement marketing plans to generate qualified buyer traffic (considering unit price, income needed to qualify, community location, number of rooms, etc.).
o We use comprehensive tracking and monitoring systems to provide cost-per-lead and cost-per-sale of unit based on source of traffic.
o Affluent Homes' agents use an in-house marketing design team to generate professional marketing materials and themes specific to your project including promotional item design.
o Aggressive outreach marketing techniques are performed by onsite Affluent Homes' agents to create maximum exposure of community.
o Monthly broker events and functions help encourage broker and public involvement.
- Start-to-finish transaction coordination: Affluent Homes' professionals are prepared to help with: contract writing and negotiation; lender and buyer coordination; acting as liaison between title company, developers and buyers; coordination and assistance with buyer walk through; and professional Affluent Homes' representation at closings.
- Development of buyer incentive programs: Affluent Homes' understands the difference between buyer types and their needs and wants. In turn, we are prepared to market to each buyer type differently through buyer incentive programs (i.e. first-time home buyer programs, vacation home buyer programs, or investment property purchase programs).
- Oversee and report renovation/construction progress to developers: Affluent Homes' on-site professionals are prepared to: provide weekly status reports of exterior and interior construction progress; assist in establishing construction priority lists; act as liaison to project manager in developer’s absence.